Wear the Gowns: Campaign with THV11 Expands

After almost two years of work with THV11 on a campaign focused on men’s health, the “Real Men Wear Gowns” campaign has expanded.
We’re now encouraging health screenings and wellbeing to a greater audience with “Wear the Gown” — an adaptation of the program.
In addition to health segments in the news, we’ve launched new monthly spots like this one featuring Dr. Trace Garner, who is encouraging folks to know 4 important biometric numbers.
Check out the health tools and other great health content on our “Better You” blog on the consumer website.
#ImagineBetterHealth #Together #HealthierStrongerBetter