Endorsement Line Strategy: Building Awareness of the CommonSpirit Health Brand

Across our ministry we have embarked on a journey to unify our brand identity under the CommonSpirit Health name. This is part of our work to become a unified ministry and fully realize the benefits of our size and scale as we operate as one organization—aligning our team members, our systems, and our brands as a single, unified ministry.

We’ve been taking a phased approach to making the CommonSpirit brand more visible. A central part of this strategy is the use of an endorsement line with the phrase “A member of CommonSpirit,” beneath our CHI St. Vincent logo. This new endorsed logo maintains our local identities and helps establish a connection to the CommonSpirit brand, as we fully transition to the CommonSpirit name over the coming years.

The updated logo has already been integrated into internal communications, including newsletters, flyers, and presentations to help raise awareness among our team members. In addition, our brand store now offers merchandise featuring our CHI St. Vincent endorsed logo with “A member of CommonSpirit.”

In March, you’ll begin seeing our CHI St. Vincent endorsed logo on external-facing materials such as websites, advertisements (including TV, digital, and billboards), and social media platforms. By using the endorsed logo externally, we are now building awareness of the CommonSpirit Health brand with our communities and stakeholders.

For more about our Brand Bridge Strategy visit our Google site. Be sure to bookmark the site and check back regularly.  You can also talk with your manager if you have additional questions.