Unifying Our Identity: A New Look for CHI St. Vincent Employee Communications

As part of the CommonSpirit Health Brand Bridge Strategy, we are excited to announce a transition in our employee communications: the adoption of a refreshed, CommonSpirit endorsed logo. This update will encompass all internal employee communications, including leadership messages, newsletters, memos, Google Slides, FAQs, and more. The key change is the introduction of the CommonSpirit endorsed logo, which will now feature the phrase “A member of CommonSpirit.”

Why this change?

After five years as a unified organization, this initiative directly addresses employee feedback calling for stronger internal CommonSpirit branding. It’s a crucial step in achieving our vision and aligns perfectly with our ‘5 for ’25’ strategic plan goals, significantly advancing the Brand Bridge Strategy. A unified brand fosters stronger teamwork and helps us achieve our shared vision, ultimately increasing our overall brand recognition and strengthening our collective identity.

What’s changing?

All internal employee communications will feature the updated endorsed CommonSpirit logo. Existing communication formats will remain largely the same; only the logo will change. This includes updates to employee newsletters and Google templates (Docs, Slides, etc.) to ensure consistency across all platforms.

Why is this important?

CommonSpirit is one of the nation’s largest health systems, yet many of us don’t fully identify as part of this larger, impactful organization. The brand bridge strategy is designed to strengthen our collective identity, uniting us under one powerful brand that reflects our shared mission, values, and the significant work we do every day. 

The updated logo, featuring “A member of CommonSpirit,” is the first visible step in a multi-year brand unification. It connects our local identities with the strength and national reach of CommonSpirit, building brand recognition and equity. This phased approach starts with low-cost changes like the endorsed logo and updated email templates, laying the groundwork for a larger brand transition in the future. This improved consistency will foster stronger teamwork, enhance employee engagement, and ultimately better serve our patients and communities.

What’s next?

Our communications teams are diligently working to update all templates and employee communication channels. Beginning immediately, you’ll start to see the new endorsed logo, including “A member of CommonSpirit,” across all our internal communications. We’re excited about this next chapter and the enhanced unity and success it will bring to CommonSpirit.