Meet Your Marketing & Communications Team

Ever wonder who is behind the scenes creating what you see and hear in the media? Or how OneSpirit communications, like blogs, digital signs, and so much more news gets to you?

There’s a creative team of professionals. Get to know them (left to right):

  • Gareth Patterson is our brand specialist. He’s the mastermind behind much of our designs – from internal publications to our billboards, mailings and more. Gareth is also a professional photographer. He’s been with our team since May 2016.
  • Sarah Lehr serves as communications strategist. In this role, she manages the OneSpirit channels, including quarterly coworker forums. She supports Human Resources, Quality and Nursing across the system. She is a member of the Infirmary’s leadership group as well. Sarah joined our ministry in September 2017.
  • Wendi Summerville supports both Marketing and our Foundation as executive assistant. She manages schedules and the organizational master calendar online. Wendi is also the organizer of all giveaways. She has been with CHI St. Vincent since 2014.
  • Chad Dillard is vice president of Marketing and Communications. He moved to Arkansas in May 2015 to take the role, having served almost 30 years in marketing leadership in Maryland and Washington state. Chad works with his national counterparts to implement promotional strategies and has led the transformation of our digital presence, including website and social media. He is also the primary contact for the Medical Group and Heart Institute.
  • Bonnie Ward was promoted to senior communications strategist. She joined the ministry in September 2016 as content specialist and quickly became an integral part of marketing planning and advertising. Bonnie is part of the leadership team for Morrilton and North. She also manages the marketing strategy for the Neurosciences Institute as well as HR Recruitment.
  • Marcella Wiggins works part-time as our marketing projects coordinator. She is currently in the midst of a total overhaul of the Insider, our coworker intranet. Marcella also manages the online Find a Doctor feature on the website and other technical aspects of our digital presence. Marcella is our historian, having served St. Vincent since 1994.
  • Daniel Troillett is the team’s newest member – starting in October 2017 as communications specialist. Danny serves the Hot Springs market and has responsibility for the Oncology and Orthopedic service lines. He is helping revise websites and contributing to social media expansion. He also has a strong background in video production and will help manage our YouTube channels.

While the team has offices in Little Rock at the Infirmary, they serve all of the hospitals and clinics. The marketing team also works with two local agencies. Ghidotti Communications for media relations and public relations. Aaron Sadler is a part-time media relations specialist and has regular office hours in Little Rock. Team SI is our vendor partner for media buying as well as consumer website design.

The team also coordinates with the national creative agency, Preston Kelly, to implement advertising and social content.