We continue to promote the advanced capabilities of our Heart Institute with new promotions. Our campaign, “More Heart,” highlights both our large geographic footprint and compassionate care offered within our network of six hospitals. The Heart Institute cardiologists are located at Unity Health and Conway Regional, in addition to CHI St. Vincent hospitals.
The campaign includes two new TV spots showcasing our surgical approaches, which have the benefit of being less invasive.
Spot 1: Least invasion approach (CHF, heart surgery)
Spot 2: Full recovery (heart surgery)
Along with the TV spots, we started a KATV (Ch. 7) media partnership including guests on morning shows, Facebook Live segments during the news, and a other digital components.
We also have a campaign in our Heart Clinic communities which includes radio, print and targeted mailings.
Finally, our third issue of Better You magazine recently hit mailboxes. In case, you haven’t seen, here’s the online link: